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Sometimes, we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation. TV advertisers, for example, could never tell which viewers would be impacted by an ad, so instead, they measured how many people saw
Red Bull Stratos, a mission to the edge of space. Felix Baumgartner will be going up to 120.000 feet in a capsule attached to a helium balloon. Once he’s up there he’ll jump doing the highest parachute jump ever done by a human. Peter Clausen Film and AixSponza created thi
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